Name spelled, also known as personalized marketing, is a powerful strategy that involves using a customer's name in marketing communications. By addressing customers directly, businesses can create a more personal and engaging experience, which can lead to increased sales and customer loyalty.
According to a study by MarketingSherpa, emails with personalized subject lines have a 26% higher open rate than emails with generic subject lines.
Benefit | How To |
---|---|
Increased open rates | Use a customer's name in the subject line of your emails. |
Improved click-through rates | Include a customer's name in the body of your emails. |
Increased conversions | Use a customer's name in your call-to-action. |
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